Chapter 2 elements of content strategy a book apart. Perfect for people who design, write, and codeand everyone in between. Read the elements of content strategy by erin kissane online. I think what sets our book apart is that we have these three workshop chapters where we take the ceo or the manager by the hand and say, first. And there is a reality called satan who challenges god that his man is not as good as he thinks he is. It has also been proposed that the content strategist performs the role of a curator. In her role as point man, a content strategist works with other frontrunners who lead various aspects of the project. The book contains current examples and timely content. The content strategists work pulls from each of these different roles. Mastering strategic management open textbook library.
The book also does a good job presenting strategy in ways that undergraduate students, in particular, will find relevant. The contents of the book, together with its artistic structure and elegant style, place it among the literary masterpieces of all time. The purpose of the present study is to cultivate an interest in the study and use of the book of job by pastors, teachers, and laypersons in ministry. This is a sample chapter from erin kissanes book the elements of content strategy. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project.
Content strategy refers to the planning, development, and management of contentwritten or in other media. Career coach martin mcgovern job search strategy the muse. Mobile content strategy legacy templates development. Search careerbuilder for content marketing jobs and browse our platform. Search careerbuilder for content strategy jobs and browse our platform. In the case of the supply chain executive above, rather than a blanket cost reduction.
Content strategy is an extremely friendly and talkative discipline. The machine wont run smoothly, or might even break down completely, if key components are misaligned. Six steps to job search success open textbook library. Guidelines for understanding and proclaiming the book of job.
The goal of every title in our catalog is to shed clear light on a tricky subject, and do it fastso you can get up to speed and back to work. If youre a seasoned professional or just getting started, meghans experience guides you through complex, challenging projects. Of course, there are a lot of people out there writing, designing, creating content. Science of influential web content, colleen jones not just. This book is not an argument for the importance of content strategy. Its a bit dated now, but still has some really valuable information about how to do cs. Very often i find that books appearing in the empowermentpersonal growth field, or from various coaching disciplines, are nothing but fluffedup advertorials for the authors speaking career or seminars. Content strategy is alsosurprisea key deliverable for which the content strategist is responsible.
Read the elements of content strategy, enjoy it erin is a hell of a writer, and go make the web better. Instead, our discipline rests on a series of core principles about what makes content effectivewhat makes it work, what makes it good. Aug 30, 2016 kathy, the book that first helped me transition into content strategy from tech writing was the content strategists bible by richard sheffield. Using a connected strategy to gain a competitive advantage. About a book apart we cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. The content strategy toolkit is a great resource for helping you to align stakeholders and take control of your content. We are delighted to present the third volume in the a book apart series. The first section of this book is organized around these fundamentals. The elements of content strategy by erin kissane goodreads. A book apart publishes highly detailed and meticulously edited examinations of single topics. A lot more strategy goes into planning for premium content, as you want to map your content to your buyers journey. Margots indepth grasp of content strategy outlines a. How to set yourself apart when applying for a digital.
The original edition of this book was published in 2002 and was the first book to specifically address content strategy as a discipline. And what does the content renaissance mean for you. The elements of content strategy brief books for people. The elements of content strategy brief books for people who make websites, no. More than likely, youll read a section of this book, put it down, work on your content strategy, pick up the book, and repeat.
You dont get to decide which platform or device your customers use to access your content. Keep your favorite beverage warm, and look great while you sip. When any one person is looking for a job and there is 10%. Jan 04, 2018 the project is a machine with an important job. Explore content strategy s roots, and quickly learn not only how its done, but how you can do it well.
The wisdom and principle shared in this book can be applied to everyday workplace scenarios on the job and even in your personal life. A book apart, brief books for people who design, write, and code. Adapt your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business. Because content has so frequently demonstrated its potential to derail web projects, and because it is uniquely entangled with business strategy, it requires special attention. The term has been particularly common in web development since the late 1990s.
This book is a practical discussion of six actionable steps that students can take to land a job regardless of the market. The second edition provides a good general introduction to content strategy, with a deeper discussion of markup and tools than found in other introductory books. Learn more about content strategy for the web the content strategy toolkit is the ultimate collection of everything you need to create and launch a content strategy. The big picture of job is that there was a man who was, in one sense, blameless in gods sight. A few other statements to keep in mind when considering your content use mobile as a catalyst to remove content that isnt providing value.
Guidelines for understanding and proclaiming the book of job 395 resource is available that summarizes specific guidelines for preaching and teaching the book. In her presentation at an event apart in seattle, wa 2011 kristina halvorson talked about how to integrate content strategy into a typical web design worksflow. See the complete a book apart series book list in order, box sets or omnibus editions, and companion titles. Martin is the founder of career therapy, helping people navigate the emotional and promotional sides of the job search. Content strategy at work is a book for designers, information architects, copywriters, project managers, social media consultants, and anyone who works with visual or verbal content. At a set time and place, companies and job seekers meet and try to find out if theyll match. In praise of content strategy at work this book will change how you think about building a brand. We produce brief books of about 100 pagesthe perfect size in terms of subject depth and coverage for topics like html5, css3, content strategy, responsive web design, and more. Separate content from form and create presentationindependent.
Jan 17, 2011 a lot depends on who you are and what sort of content strategy youre interested in. Erin kissanes book, as a primer on content strategy, will provide you with a short history of the field, the kinds of skillsets that are adjacent to content strategy, the kinds of work that content strategists do, and the kinds of pitfalls to look out for as a content strategist. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Explore content strategys roots, and quickly learn not only how its done, but how you can do it. The book of job, named after its protagonist apparently not an israelite. Standards 100150 pages, available in paperback and ebook and briefs 5070 pages, available in ebook and printondemand.
In the awareness stage, a good premium content offer might be an ebook about the problem you solve. Basic principles the elements of content strategy a book apart. Everything you say here about content and content strategy can apply equally to the creation of a book. Dec 07, 20 how to set yourself apart when applying for a digital marketing job. Content strategy implies that someone is stepping back and asking, what should we create, and why. Our ebooks support kindle, ibooks, nook and most other readers and devices. To make sure you promote yourself at a job fair and attract the most qualified candidates, take some time to plan your job fair recruitment strategy. Content strategy is a young field, but it has evolved from professions that are anything but new. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well. Most strategy textbooks tend to gravitate towards concepts and models that have a relatively long shelf life, and this one is no exception. Back in the webs pleistocene period, i received an email from a young content strategist. To understand the full scope of what content strategy can doand to understand why it isnt just editing or another word for marketing, lets take a look at the professions that have laid the groundwork for our practice. A compelling read for both experienced content strategists and those making the transition from other fields. Inventory and audit your content to find whats outdated, badlywritten, or unnecessary.
Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. In my copy, the first four chapters are covered in notes. The elements of content strategy a book apart, 2011, by erin kissane. Its not by accident that you see the phrases create and execute social content optimization strategy or create. If you start by checking out the conversation that takes place on content blogs, attending conferences and meetups, and reading content strategy books and magazine articles, youll probably get a pretty good idea of how you might make your way into the field. Its going to be called the elements of content strategy, and it will be published by a book apart in early 2011 if a book apart hadnt been interested in this project, it wouldnt be happening.
If communication matters for your company or client, put content strategy to work for you. Content strategy is the discipline responsible for satisfying business requirements through content creation and distribution. The elements of content strategy brief books for people who. Apr 04, 2016 from understanding the business value of content to making smarter decisions about what content to use and when, this book is a delight to read. What is premium content and why does your content marketing. Mar 08, 2011 in the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. Its a proliferation of devices, platforms, and screensizes from the tiniest dumb phones to the desktop web. Jan 01, 2010 im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about content, particularly in ways to talk with clients about what content is, who it serves and how to best leverage it in meeting business objectives. Content strategy for the web by kristina halvorson html5 for web. How to plan and run a content strategy alignment workshop. The book of job is one of the most misunderstood books in the bible. In fact, in my experience, the content strategist is a rare breed whos often willing and able to embrace these roles as necessary to deliver useful, usable content. Whether the estimate is 25% unemployment or singledigit unemployment, that number doesnt apply to any one student.
I attempt to clear that up by offering a different perspective than most people know today. More from the a book apart library just enough research book. This book is a guide to provide insight on how to build and utilize the power of trust as a leader in your sphere of influence. The elements of content strategy by erin kissane a book apart. Content strategy for the web, kristina halvorson the industry standard primer clout.
May 20, 2019 we can do a better job at scheduling people. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Basic principles read this chapter online the craft of content strategy. How to set yourself apart when applying for a digital marketing job. This opens the door for you to leverage your premium content offers in order to build email lists.
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